STARTING POINT / 01
Choose the next investment.
What should we pursue, and what would change our mind?
Discuss this starting pointSeveral ideas may look plausible while capacity is limited. You need to understand the complete job, compare meaningful alternatives, and identify the assumption that could make an investment worthwhile—or unnecessary.
- The work
- We examine representative work, map the constraints and alternatives, and design the smallest investigation that can improve the investment decision. Where a prototype is useful, its learning objective comes first.
- What you contribute
- A product or workflow owner, examples of current work, available observations, and the constraints on investment. Customer or domain input matters when the proposal depends on how people actually work.
- What you receive
- A concise decision memo connecting the problem, alternatives, evidence, and remaining uncertainty.
- A ranked set of assumptions and a bounded experiment or implementation recommendation.
- Scope and boundaries
- The assessment addresses an agreed investment question. A production build, broad organizational audit, and unexamined roadmap commitments require their own scope.
- How we assess completion
- Your team can explain the proposed next step, why it is justified, what could invalidate it, and who owns the decision.
- Your next decision
- Continue with a bounded experiment, undertake the next step internally, change direction, or stop. Further consulting is useful only when it adds something the next decision needs.